RB inGen Challenge BannerRB inGen Challenge | Navigating the Future of Hygiene


Reckitt Benckiser – a leading global consumer health and hygiene company – exists to protect, heal, and nurture in the relentless pursuit of a cleaner and healthier world. We fearlessly innovate in this pursuit across our Hygiene, Health, and Nutrition businesses. RB inGen Challenge is an initiative from RB India focused on creating a Generation of Innovators with targeted solutions in the Home and Hygiene space.

Hygiene is the foundation of health. The global pressures of urbanization and climate change in these new times are increasing the need for improved hygiene products, services, and education. With the aim of building products and services that are solving these problems now and for the perceivable future, RB is proud to partner with TiE Delhi-NCR through this initiative and provide a platform for the Indian startups to grow and achieve accelerated success.

The program is curated to provide startups opportunities to seek mentorship in their target segment and benefit from the immense research, product, and market knowledge and explore potential partnership opportunities with Reckitt Benckiser, a global market leader.

Inviting all innovative and entrepreneurial startups that are working towards making it easy for individuals, families, and communities to live in a cleaner and healthier world to take part in this unique Challenge.


The Challenge

We are looking for products that will disrupt the current equilibrium in the areas of:

  1. Sustainable technology in disinfection, cleaning, and pest control
  2. Cleaner Air and Water


The Rewards

Shortlisted startups have the following opportunities

  1. Cash Awards – 1st Prize – Rs. 5 lakhs, 2nd Prize – Rs. 3 lakhs, 3rd Prize – Rs. 2 lakhs
  2. Deep domain and business mentorship by experts from RB & TiE
  3. Opportunity to explore equity funding / potential partnership with RB
  4. Complimentary membership of TiE Delhi-NCR (existing members will receive a fee waiver for a year)


Apply Now


Read Terms & Conditions


For any queries write to us at,
[email protected]